Thursday, June 30, 2011

Fendi Gets in the Flow for Fall with Fur

In 1925 Edoardo and Adele Fendi, opened a small leathergoods shop and fur workshop on via del Plebiscito. It’s the postwar period during which the new middle class is trying to find the way to recover. Due to the quality of the bags and the skillful workmanship of the furs they become a huge success. By 1964, Fendi is a well known name in Italy. Today Fendi is a world reknowned designer brand leading the way in high fashion furs, leather goods and ready-to-wear.

The last Fendi show was rife with carefully crafted furs. From beautiful scarves to full coats, every piece was meticulously sewn and styled. The separate pieces have a great over-all tone that ties the collection together, without becoming repetitive. It’s the perfect mix of long and short pieces, with a bit of that Fendi charm in every one.

Photos from



Wednesday, June 1, 2011